Every successful product is the result of hard work, and that goes for every industry. Intuition alone is not enough to create a beloved product that people will use. You also have to research, think, plan, distinguish yourself, and so on. Write about the challenges you encountered in designing this product and what you and your team did to overcome these challenges.

Tell potential customers why they should invest in this product. Describe the unique features of the product and its advantages over other products. Make sure potential customers are given the confidence to put their money into the product. Will it last a lifetime? Is it healthier than other products? Maybe it is unique and handmade? You should brag a little!